When you go to a rural area, a township, a squatter camp; and you’re faced with poverty; the correct response is not to say “ah shame” and do some hand-outs, paint some walls, take pictures, put it in a newsletter… When you do CSI as in Corporate Social Investment, you should also do CSI as in Crime Scene Investigation. When you get to a ‘poor’ situation you should immediately say “a crime has been committed”. By who? Against who? What societal and social crimes have been committed in this place to leave young children so vulnerable? Who is the culprit? The rich. Did they do direct harm or is their crime perhaps that of apathy, neglect? Using the labour of the parents, but not paying them enough so they can school their kids?
The other day I thought, anyone driving a car worth more than R500 000 is somehow stealing from the poor. You can earn a lot, but if you use those earnings to splash exuberant luxury on yourself then you should be wondering if you are being humane, human or an animal. But I regress….
The cost of living is high, if you’re living a lie. If you need such expensive toys to make yourself feel better, you may be on the wrong track, your moral compass might be broken.
Maybe you and I are the criminals that the crime scene speaks of… And lets not get stuck on a figure. If we absorb luxury while others have unmet needs, we are criminals. Social criminals and that is not an easy truth to face. Just say Schalk is getting extreme again. Will that help? Mirrors can be scary.
Now, going to a poor area, seeing kids suffer, not getting their basic needs and rights met, that can surely make you feel sorry for them and you might be tempted to say “shame” “poor them”, it is very good to feel this, and you should feel pity, you should feel sad, even a bit guilty. Yet, you are allowed to feel that, but not say that! If you say it, you come across as patronizing and condescending. So feel it, just don’t say it! Feel the pity, but act out of respect, act smart, act long-term. Do crime scene investigation, what is the cause of the poverty? What is the root of the problem? How is the wealthy implicated in this tragedy?
So to be the master of CSI, be a double CSI agent. For Corporate Social Investment you need to do Crime Scene Investigation…
That is the CSI of CSI.